Prof. Mark DUNFORD

Developing a Profitable and Sustainable Spa

    A well planned spa must be based on a well thought out strategic concept. What are the next steps to ensure profitable spa operation? What do we mean by sustainability?
    Detailed feasibility study. Investment, price structures and return on investment must be calculated. A Marketing clear strategy must be established.
    Design, Technical Planning and Equipment. A consistent style must appeal to guests and be reflected in the detailed interior planning and architecture. The main workflows and suitable materials to be used in treatment rooms, wet areas, and pool areas must be established. What state of the art equipment is available and how can this be integrated. How can we make the SPA sustainable, reduce energy and water usage, minimise environmental impact and thus save enormous costs.
    Professional Spa Management. People are key to success. Ongoing training, development programs and ethical employment practices create highly motivated employees.
    Sustainability means economy of operation, environmental responsibility, long term profitability and a concept which will last. Sustainability means building relationships – creating loyal employees and securing repeat business by appealing to guests. Sustainability means innovation and leading the market.

    By the end of the Module, participants will be able to
    • Identify the content of a spa feasibility study and its importance in the development process
    • Recognize the role of layout, technical planning and workflows in ensuring smooth spa operation
    • Evaluate the importance of using appropriate materials (floors, walls, ceilings, lighting, surfaces, ventilation and climate control), state of the art equipment and their impact on profitability
    • Differentiate between various spa design styles
    • Identify suitable materials for use in various spa areas
    • Differentiate between various types of spa equipment