Customer Relationship Management
Training Provider: Lausanne Hospitality Consulting, a division of Ecole hôtelière de Lausanne
Category: Industry Training
Type: 3-days workshop
Target Audience: General Managers, HR Directors, and Marketing Directors
Date: May 24th to May 26th, 2016
Timings: 8:30 AM to 5:00 PM
Price Per Participant: AED 2,890.00
Promos: Early Birds Booking Promo & Group Booking Promo
(Click on the "BOOK NOW!" link for more information)
Total Seats: 25
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Customers are facing abundant choices, time starving, communicating real-time with friends, concerned about privacy, yet demanding personalized service! Welcome to the Segment of One!
What should hoteliers do?
Hoteliers could start by turning guest history and transaction data into customer intelligence. Based on customer intelligence and updated information found on platforms such as social media, hoteliers could provide truly personalized service to customers. Personalized service strengthens attitudinal loyalty and customer engagement. This module will focus on how hoteliers could touch individual customer’s heart, and their hotel become that customer’s one and only hotel choice.
By the end of the Module, participants will be able to:
Recognize the urgency to implement a CRM strategy to stay competitive
Identify critical success factors and value drivers for a successful CRM program
Identify the key performance indicators to monitor CRM performance
Assess the current situation in the company to optimize a CRM program
Develop goals and identify priority of implementing a CRM program
Serve as a CRM champion in the company.
Shift mindset from transactional marketing to relational marketing
Get ready to face the era of the segment of one
Interactive discussions, lecture-presentations, group work and case studies.
Managers, executives and entrepreneurs in any service-related industry